That 1 Painter
Overview
That 1 Painter was founded in 2011 by CEO Steven Montgomery and has rapidly grown into a prominent painting franchise with a strong nationwide presence. Supported by parent brand ResiBrands, this franchise offers a streamlined business model suited for owner operators, semi absentee investors, and executive owners looking to manage a home based, high growth venture.
As a That 1 Painter franchise owner, you will oversee residential and commercial painting services, delivering professional craftsmanship and exceptional customer care. The franchise provides comprehensive support through in-house marketing, social media management, SEO, web design, and a dedicated appointment center. This approach allows you to concentrate on building strong customer relationships and engaging with your local community.
This is a great ownership opportunity for those seeking a service oriented business in a thriving sector. With a focus on customer satisfaction, a proven operational system, and corporate backed marketing, That 1 Painter positions franchise owners to establish a reputable and scalable painting business.
Quick Facts
Financial Requirements
Disclosed Financials
According to the 2024 FDD, the average revenue for franchised locations open 12+ months is $719,665.67. Individual results may vary based on market conditions, operational efficiency, and local demand.
Training & Support
That 1 Painter provides franchisees with a comprehensive training and support system designed to help them launch, manage, and scale their painting business. The training process begins with robust online training for both franchise owners and their future employees, covering business operations, marketing strategies, and service execution. Franchisees then attend a three-day in-person training program at the corporate headquarters in Austin, TX, where they receive hands-on experience in managing painting projects, customer service, and sales techniques.
Ongoing support includes 24/7 group chat assistance, weekly group meetings, and scheduled one-on-one coaching sessions to provide continuous business development guidance. Franchisees also benefit from ResiBrands’ in-house appointment center, marketing team, and operational support, including social media management, SEO, and content creation. With a strong network of over 70 support staff, That 1 Painter ensures franchisees receive the resources, mentorship, and business coaching needed to grow a successful and scalable painting business.
Differentiators
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Comprehensive Training & 24/7 Support – Franchisees receive extensive training, including online courses, a three-day in-person training program in Austin, TX, and continuous coaching through weekly meetings, group chats, and one-on-one business development sessions.
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ResiBrands Backing & In-House Support – As part of ResiBrands, That 1 Painter provides franchisees with a dedicated marketing team, an appointment center, and social media management to generate and convert leads efficiently.
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Customer-First Approach – The franchise differentiates itself through high-quality workmanship, professional service, and strong customer relationships, leading to high customer retention and referrals.
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Recurring Revenue Model – In addition to standard residential and commercial painting services, That 1 Painter offers maintenance programs and specialized coatings, allowing franchisees to generate repeat business and long-term customer relationships.
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Minimal Startup Costs & Scalable Model – The franchise operates with a lean, mobile business model, requiring minimal upfront investment while offering the ability to scale by adding teams and expanding service areas.
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Proven Marketing & Sales Systems – Franchisees benefit from SEO-optimized digital marketing, local branding strategies, and automated appointment scheduling, ensuring a steady flow of high-quality leads and increased market visibility.
Ideal Owner
That 1 Painter franchise owners should be business-minded individuals with strong leadership, sales, and customer service skills. Ideal candidates are self-motivated entrepreneurs who enjoy managing teams, overseeing operations, and building relationships with homeowners, contractors, and businesses. While no prior painting experience is required, successful franchisees should be comfortable with networking, local marketing, and driving business growth in their territory.
This is a great ownership opportunity for those looking for a scalable, service-based business with strong support and proven systems. Whether operating as an owner-operator or managing a team in a semi-absentee role, franchisees should be committed to delivering high-quality service and leveraging That 1 Painter’s comprehensive training, marketing, and operational support to grow their business. Individuals with a background in sales, business management, or customer relations will thrive in this hands-on, community-driven franchise model.
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