2nd Family
Overview
2nd Family is a senior home care franchise that provides non-medical, in-home care services with a medical home health approach. Founded in 2012 and franchising since 2020, the brand was created to offer higher-quality, relationship-focused care for seniors. Services include companionship, Alzheimer’s and dementia care, medication reminders, light housekeeping, and transportation assistance.
Franchisees operate a home-based model to start, transitioning into a small office as the business grows. The model includes multiple revenue streams, AI-driven caregiver hiring technology, and cloud-based business management tools. Franchisees receive territory protection, marketing support, operational training, and access to a comprehensive CRM system to streamline scheduling, payroll, and communications.
This franchise is ideal for entrepreneurs with B2B sales, marketing, or management experience who are hands-on, community-focused, and passionate about senior care. Owners focus on networking, building referral relationships, and managing caregivers and operations. With a growing senior population and a recession-resistant business model, 2nd Family offers a scalable opportunity in the in-home care industry.
Quick Facts
Financial Requirements
Disclosed Financials
At this time, this franchise does not have any financial performance information that can be publicly disclosed. However, we understand the importance of financial insights when evaluating a franchise opportunity. Please reach out to us, and we’ll be happy to provide additional details to help you make an informed decision.
Training & Support
2nd Family provides comprehensive training and ongoing support to help franchisees successfully launch and grow their business. The program begins with pre-opening remote learning, followed by in-person training at 2nd Family University, covering marketing, community engagement, networking, and operations.
Ongoing support includes a franchise support portal, bi-weekly accountability meetings, a cloud-based CRM system, and an AI-driven caregiver hiring platform. Franchisees also receive on-site field training, access to an RN Care Coordinator, and continuous marketing assistance to help build brand awareness and client relationships.
Differentiators
- Medical Home Health Approach to Non-Medical Care – Unlike traditional home care providers, 2nd Family incorporates RN oversight and a clinical structure, ensuring higher-quality care.
- AI-Driven Caregiver Hiring – Proprietary AI-powered technology streamlines the hiring process, making it easier to recruit and retain top caregivers.
- Comprehensive Technology Package – Franchisees benefit from cloud-based software for scheduling, payroll, and client management, enhancing efficiency.
- Home-Based, Low-Cost Model – Start as a home-based business, minimizing overhead costs while scaling toward a small office as the business grows.
- Recession-Resistant Industry Growth – With a rapidly aging population, demand for high-quality senior care services continues to rise, making this a sustainable business opportunity.
Ideal Owner
Ideal for individuals with B2B sales or marketing experience, compassion for senior care, and community-oriented mindset
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