Overview
Sweat440 is a fitness franchise that offers a unique "show up any time" workout model. The concept features 40-minute high-intensity interval training (HIIT) and strength training sessions that begin every 10 minutes, providing unmatched flexibility for members. Founded in 2018 by Matthew Miller and Cody Patrick in South Beach, Miami, the brand quickly gained traction and began franchising in 2019. With an emphasis on small group training and state-of-the-art fitness technology, Sweat440 has established itself as an accessible and efficient workout solution in the fitness industry.
Franchisees operate a studio-based business designed for scalability, with an executive model allowing owners to "manage the manager" and oversee multiple locations. The business is supported by a proven operational playbook, technology-driven processes, and an in-house marketing agency that handles advertisements. Sweat440 provides robust training, from initial owner and general manager training in Miami to ongoing online resources and franchisee validation support. The revenue model includes flexible membership plans, ensuring a broad customer base, while franchisees generate income through memberships and class packages.
This franchise is ideal for individuals passionate about health and fitness who want to positively impact their community. Owners do not need direct fitness industry experience but should have strong leadership skills and the ability to follow a structured business model. Daily tasks involve managing performance through key performance indicators (KPIs), fostering a positive studio culture, and ensuring smooth operations through staff oversight. With a semi-absentee model requiring an estimated 10-15 hours per week, Sweat440 is well-suited for multi-unit franchisees or those looking for a scalable investment in the growing fitness industry.
Quick Facts
Financial Requirements
Disclosed Financials
At this time, this franchise does not have any financial performance information that can be publicly disclosed. However, we understand the importance of financial insights when evaluating a franchise opportunity. Please reach out to us, and we’ll be happy to provide additional details to help you make an informed decision.
Training & Support
Sweat440 provides extensive initial training to ensure franchisees and their teams are well-prepared for studio operations. The onboarding process includes a 3-5 day training program in Miami, FL, where owners and general managers receive hands-on instruction in studio management, fitness class operations, equipment use, customer service, and marketing strategies. Additionally, franchisees undergo a 3-day on-site training at their own location, focusing on real-world implementation of the business model and operational best practices.
Ongoing support is a key feature of the Sweat440 franchise system. Franchisees benefit from an online training and resource library through Trainual, providing continuous education and updates. The brand offers in-house marketing support, including ad creation and placement, as well as site selection and construction project management through trusted vendors. Regular performance reports help owners track key metrics, while a strong network of multi-unit operators and franchise validation ensures best practices are shared across the system.
Differentiators
- Flex-Time Fitness Model – Sweat440 offers a unique workout structure where 40-minute HIIT and strength training sessions start every 10 minutes, giving members the flexibility to work out on their schedule without waiting for a set class time.
- Executive Ownership Model – Designed for scalability, Sweat440 allows franchisees to "manage the manager," requiring only 10-15 hours per week of owner involvement while leveraging technology and efficient operations.
- Tech-Driven Experience – The studio utilizes digital monitors to guide workouts, while an integrated app enables members to book sessions, track progress, and engage with the Sweat440 community for a seamless fitness experience.
- Community-Based Approach – While classes are conducted in a group setting, trainers provide individual guidance, creating a balance between high-energy group motivation and personalized coaching to support all fitness levels.
- Proven Business Model with Strong Support – Franchisees benefit from a well-documented operational playbook, in-house marketing support, hands-on training, and ongoing performance tracking, ensuring they have the tools needed for long-term success.
Ideal Owner
The ideal Sweat440 franchise owner is someone passionate about health and wellness, with a strong interest in fitness as part of their lifestyle. While prior experience in the fitness industry is not required, candidates should have solid leadership skills and the ability to follow a structured, technology-driven business model. This is an executive ownership model, meaning franchisees oversee operations by managing the manager, requiring an estimated 10-15 hours per week of active involvement. Owners should be comfortable with tracking key performance metrics (KPIs), engaging with their team, and fostering a strong community within the studio. Those who enjoy making a positive impact and can effectively lead a team will thrive in this franchise opportunity.
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