Home services franchises have quietly become one of the fastest growing categories in franchising — and many people are just now starting to take notice.
While some buyers overlook the industry due to outdated perceptions or bias, the reality is this: home services are booming, recession-resistant, and offer one of the most scalable and efficient business models in franchising today.
Here’s why this sector is growing so quickly — and why more aspiring entrepreneurs are turning to home services franchises to build long-term wealth.
Home Services Is a $700+ Billion Industry — And Growing
The U.S. home services market is massive — valued at over $700 billion and projected to grow steadily for years to come.
According to Angi’s 2023 State of Home Spending report:
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The average U.S. household spent $13,667 on home services in 2022.
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Over 60% of homeowners completed at least one home improvement or maintenance project.
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Demand remained high even during economic uncertainty — showing just how resilient the industry is.
Whether it’s roofing, fencing, flooring, painting, or pest control — people will always need professionals to maintain, repair, and improve their homes.
Most People Overlook It — And That’s a Mistake
When exploring franchise ownership, many buyers gravitate toward familiar categories like food, fitness, or wellness. Home services often get skipped because of one simple (but incorrect) assumption:
“I don’t want to be a handyman.”
But here’s the truth: you’re not the one doing the work.
The top home services franchises operate on an owner-operator or semi-absentee model. That means:
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You’re running the business, not swinging a hammer.
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Most use subcontractors or small local crews to complete the work.
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Your role is to focus on growth, customer experience, and operations — not labor.
The Business Model Is Smarter Than You Think
Some of the best home service franchises today have built their success by doing three things exceptionally well:
1. Customer Acquisition Systems
Franchises help generate high-quality leads through digital marketing, call centers, SEO, and lead routing tools — things most independent contractors struggle with.
2. Operations & Scheduling Support
With centralized systems, CRM software, and built-in dispatch tools, franchisees can manage jobs efficiently without being in the field.
3. Subcontractor Models
You don’t need a huge staff. In many models, you build relationships with reliable local crews who perform the work while you handle the business side.
This structure allows you to scale quickly, control margins, and stay hands-off from the technical labor — while still delivering great service.
Why It’s Recession-Resistant
When the economy slows, people put off big purchases like cars or vacations — but they still need their roof repaired, their fence replaced, or their HVAC serviced.
That’s why many home service brands continue to thrive even during downturns. Maintenance, repairs, and basic home improvements are often non-negotiable for homeowners.
A Smart Entry Point Into Business Ownership
Home services franchises are also attractive because:
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They often require lower upfront investment than retail concepts
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Many can be run without a physical location
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There’s a clear path to scale through multiple territories or crews
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You don’t need industry experience to get started — just strong leadership and a desire to build
Whether you’re transitioning out of corporate life or looking to diversify your portfolio, this category offers the kind of growth, support, and profitability that’s hard to ignore.
Final Thoughts
Home services franchises may not be the flashiest business on the surface — but they’re fast-growing, highly scalable, and built on real consumer demand. With the right brand, you’re not out doing the work yourself. You’re leading the business, backed by a proven system that helps you get customers and get the job done.
If you’re ready to look beyond the obvious and explore franchise opportunities that offer strong margins and long-term potential, home services is worth your attention.
