Wholesaler

A wholesaler is a business or entity that sells goods in large quantities at discounted prices to retailers, franchisees, or other distributors. Franchise systems often partner with wholesalers to ensure that franchisees can access inventory at competitive prices. In some franchise models, the franchisor may have established preferred relationships with wholesalers to ensure consistent product quality and timely delivery. Franchisees may be required to source certain products from approved wholesalers to maintain brand standards.