Whole territory rights refer to the exclusive right given to a franchisee to operate and develop a franchise unit within a specified geographic area, often a large region or even a country. Franchisees with whole territory rights have protection against competition from other franchisees or the franchisor within that area. This arrangement allows franchisees to maximize their market share and build a strong presence in their territory, ensuring a better opportunity for success. The terms for whole territory rights are typically negotiated and outlined in the franchise agreement.