Validation is a critical step in the franchise discovery process. During validation, prospective franchisees speak with existing franchisees to gather insights about the franchise opportunity. This process helps candidates assess the support offered by the franchisor, understand operational challenges, and determine whether the franchise is a good fit for their skills and goals. Franchisors often encourage candidates to contact multiple franchisees to get a well-rounded perspective. Successful validation builds trust and confidence in the franchise system.