A trademark is a unique identifier that distinguishes a brand’s products or services from competitors. In franchising, the franchisor typically grants franchisees the right to use the brand’s trademark. The franchise agreement ensures that the franchisee will maintain the integrity and reputation of the trademark. Franchisees must adhere to guidelines set by the franchisor on how to use the trademark, ensuring consistency across the brand.
Trademark
This term
A trademark is a legally protected symbol, word, or phrase that distinguishes a brand from others.
Joe Bailey
Lead Franchise Advisor & Owner
At Franchise Reports, the goal is simple: help you find better franchises.
