Site selection is a critical process in franchising that involves choosing the optimal location for a franchise unit. This process takes into account factors such as foot traffic, demographics, competition, and real estate costs. Franchisors often provide detailed guidelines and support to franchisees during the site selection process to ensure that the location aligns with the brand’s needs and target market. A well-chosen site can significantly influence the success of a franchise.
Site Selection
This term
Site selection is the process of choosing a location for a franchise unit based on specific criteria.
Joe Bailey
Lead Franchise Advisor & Owner
At Franchise Reports, the goal is simple: help you find better franchises.
