A public offering in franchising occurs when a franchisor decides to raise capital by selling shares of their company to the public through a stock market listing, often via an Initial Public Offering (IPO). This process allows the franchisor to access significant funding, which can be used for expansion, marketing, or new product development. However, it also subjects the franchisor to public scrutiny, regulatory requirements, and pressure to meet shareholder expectations. While public offerings are more common with large franchises, they provide an alternative to traditional private funding sources.
Public Offering
This term
A public offering allows a franchise to raise capital by selling shares to the public, typically in the stock market.
Joe Bailey
Lead Franchise Advisor & Owner
At Franchise Reports, the goal is simple: help you find better franchises.
