Performance benchmarks are key performance indicators (KPIs) or standards used by franchisors to evaluate the success of franchise units within their network. These benchmarks can cover areas such as sales revenue, customer satisfaction, employee retention, and operational efficiency. Franchisors set these benchmarks to ensure that franchisees are operating according to brand standards and achieving desired financial results. Franchisees should regularly monitor their performance relative to these benchmarks and take corrective actions if necessary.