The national marketing fund is a shared resource contributed to by all franchisees, typically as a percentage of their sales. This fund is managed by the franchisor and is used to run national marketing campaigns, build brand awareness, and support regional advertising efforts. The goal is to maintain consistency across all locations while driving customers to franchise units nationwide. Franchisees benefit from the economies of scale of national campaigns, but the fund’s allocation and management are governed by the franchisor’s guidelines.
National Marketing Fund
This term
A national marketing fund is a shared pool used for advertising and marketing across all franchise locations.
Joe Bailey
Lead Franchise Advisor & Owner
At Franchise Reports, the goal is simple: help you find better franchises.
