Local marketing refers to promotional efforts made by franchisees within their immediate geographic area to attract and retain customers. Tactics may include community events, digital advertising, partnerships with local businesses, social media, direct mail, and local SEO. While franchisors provide brand guidelines and resources, franchisees are often responsible for implementing local marketing strategies. Effective local marketing drives awareness, foot traffic, and customer loyalty.
Local Marketing
This term
Local marketing involves strategies executed at the community level to promote a franchise location.
Joe Bailey
Lead Franchise Advisor & Owner
At Franchise Reports, the goal is simple: help you find better franchises.
