In franchising, lead generation is the strategic process of attracting and capturing the interest of individuals who may want to purchase a franchise. This typically involves digital marketing, social media, franchise portals, broker networks, and email campaigns. Franchisors often work with marketing agencies or internal teams to create lead funnels and track performance through CRM systems. Strong lead generation is crucial for expanding a franchise network and ensuring a consistent pipeline of qualified candidates.
Lead Generation
This term
Lead generation refers to the process of attracting and capturing potential franchise buyers.
Joe Bailey
Lead Franchise Advisor & Owner
At Franchise Reports, the goal is simple: help you find better franchises.
