Hybrid Franchise Model

This term
A hybrid franchise model blends physical and digital elements to serve customers through multiple channels.

A hybrid franchise model combines traditional brick-and-mortar operations with digital or mobile components to serve customers across multiple touchpoints. This approach may include e-commerce platforms, mobile service units, or delivery and pickup options, in addition to a physical location. Hybrid franchises appeal to consumers seeking convenience and flexibility, and they give franchisees more ways to reach and retain customers. This model is increasingly popular in industries like fitness, food, and home services.

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Joe Bailey

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