Guerilla marketing is an unconventional approach to marketing that focuses on creative, low-cost tactics to generate buzz and attract local customers. Examples include street teams, viral social media campaigns, flash mobs, sidewalk chalk art, or unique event sponsorships. For franchisees, guerilla marketing can complement traditional advertising efforts and help build community awareness, especially during launch or in competitive areas. Franchisors may provide ideas or guidelines to ensure brand consistency while encouraging local marketing innovation.
Guerilla Marketing
This term
Guerilla marketing refers to creative, low-cost strategies to promote a franchise locally.
Joe Bailey
Lead Franchise Advisor & Owner
At Franchise Reports, the goal is simple: help you find better franchises.
