In franchising, a growth market refers to a geographic area identified as having strong potential for new franchise locations based on factors like population trends, income levels, competitive landscape, and brand awareness. Franchisors often target growth markets when awarding new territories and may offer incentives or additional support to franchisees who develop those areas. Identifying growth markets can help prospective franchisees find territories with the most opportunity for long-term success.
Growth Market
This term
A growth market is a territory with high demand and potential for franchise expansion.
Joe Bailey
Lead Franchise Advisor & Owner
At Franchise Reports, the goal is simple: help you find better franchises.
