A franchisor is the entity that owns the brand, trademarks, and business model of a franchise system. The franchisor licenses these rights to franchisees, supports them through training and operations, and maintains brand consistency across all units. The franchisor is also responsible for developing marketing strategies, updating systems, and expanding the network. Their success is closely tied to the success of their franchisees.
Franchisor
This term
The franchisor is the company that owns the brand and grants the right to franchisees to operate using its system.
Joe Bailey
Lead Franchise Advisor & Owner
At Franchise Reports, the goal is simple: help you find better franchises.
