Conversion Franchise

A conversion franchise occurs when an independent business owner agrees to rebrand and operate under an established franchise system. This strategy allows franchisors to rapidly grow their network by converting existing businesses that already have infrastructure and local customers. In return, the new franchisee receives training, support, marketing resources, and the benefit of a recognized brand. Conversion franchising is common in industries like home services, real estate, and health and wellness, where operational models are already in place but benefit from systemization and national branding.