What is it?
RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises in a fight-club meets night club atmosphere. Established in 2013 and franchising since 2018, it has rapidly expanded to 50 open locations and has sold 97 units across the United States. RockBox Fitness offers a unique, high-energy, and simple playbook with a strong emphasis on community and leadership expertise.
How much does it cost to open?
The initial investment to open a single RockBox Fitness franchise ranges from $252,292 to $588,206, with a required liquid capital of $100,000 and a required net worth of $500,000. There are also options to purchase a 3-pack or 5-pack of franchises.
How does this business make money?
RockBox Fitness offers a unique and proven business model built for growth and speed to generate sales from pre-opening and beyond. With over 500 functional movements on their iPad kiosks, four different class types, and three different focus types, members never do the same workout twice. RockBox Fitness also offers a proprietary supplement line called Leverage Nutrition to help each member exceed their goals and optimize their life.
How do you run this business?
RockBox Fitness is ideal for both owner-operators and semi-absentee owners with strong sales experience, management experience, and leadership skills.
How does the franchise support you?
As a RockBox Fitness franchise owner, you will have access to ongoing support, including initial and ongoing training, marketing, and consulting.
How are current locations doing?
According to the financial performance representation in Item 19 of their FDD, the high average monthly net revenue generated by the franchised studios during the 2021 calendar year for the top 20% was $92,173.63, the middle 60% was $32,543.43, and the bottom 20% was $20,472.19. The high average net revenue generated during the first 30 days of operation for the top 20% was $94,415.90, the middle 60% was $52,631.00, and the bottom 20% was $27,294.40. The franchised locations saw an average increase of 52.18% in total net revenue generated from 2020 to 2021, with a total monthly member value of $181.44 and a retention rate of 89.36% during Q4 of 2021.
Rock Box has more detailed financials in their item 19 in their franchise disclosure document (FDD).
What do you do as an owner?
RockBox Fitness is ideal for individuals with a passion for fitness and community building, strong leadership skills, and sales and management experience. It is also suitable for those who are health-conscious and have an authentic desire to help people achieve their fitness goals. As a RockBox Fitness owner, you will have the opportunity to build a thriving business that generates strong returns while positively impacting the lives of your community.
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