- Pay-for-Performance Model – Employees' compensation is directly tied to customer satisfaction, ensuring high-quality service and a superior client experience.
- Recurring Revenue & Digital Booking System – Customers can get an instant quote and schedule cleanings online in less than 60 seconds, making it easy to secure repeat business.
- Strong Corporate Marketing & Lead Generation – A dedicated call center with a 60% booking rate and in-house digital marketing help franchisees attract customers quickly.
- Semi-Absentee Ownership Option – Franchisees can choose a semi-absentee model, spending 10-30 hours per week while an office manager oversees daily operations.
- Work-Life Balance & Low Overhead – The business operates Monday-Friday, 8 AM-5 PM, with no nights or weekends, and requires minimal upfront investment and staffing.
Two Maids
Industry
Home Services
Number of Open Locations
155
Start-Up Costs
$93,440 – $149,890
Part-Time Ownership?
Yes
Item 19 Available?
Yes
Overview
Two Maids is a residential cleaning franchise offering high-quality, customer-focused home cleaning services. With nearly 20 years of experience, Two Maids has developed a unique "Pay for Performance" model, where customer feedback directly impacts employee wages, ensuring exceptional service and customer satisfaction. As part of Home Franchise Concepts, a franchise network backed by JM Family Enterprises, Two Maids benefits from strong corporate support and resources.
Franchise owners operate in a highly fragmented $40 billion cleaning industry, where demand continues to rise due to busy dual-income households seeking reliable home cleaning solutions. The business model is designed for quick ramp-up, low overhead, and recurring revenue, making it an efficient and scalable opportunity. Franchisees receive comprehensive training, marketing assistance, and access to a centralized lead generation system, helping them establish a strong customer base quickly.
This franchise is ideal for entrepreneurs with strong leadership and management skills who are looking for a semi-absentee or owner-operator model. No cleaning experience is required, as franchisees focus on business growth, team management, and customer service while the cleaning crews handle daily operations. Two Maids is a recession-resistant, high-demand business that offers flexibility, predictable income, and strong corporate backing.
Quick Facts
Franchising Since
2013
Number of Open Locations
155
HQ Location
Birmingham, AL
Home Based
No
Financing Available
Yes
Financial Requirements
Liquidity Requirement
$60,000
Net Worth Requirement
$200,000
Franchise Fee
$59,950
Veteran Discount Available?
Yes
Start-Up Costs
$93,440 – $149,890
Disclosed Financials
Does this franchise disclose financial performance?
Yes
Financial Summary
At this time, this franchise does not have any financial performance information that can be publicly disclosed. However, we understand the importance of financial insights when evaluating a franchise opportunity. Please reach out to us, and we’ll be happy to provide additional details to help you make an informed decision.
Training & Support
Initial Training Provided
Yes
Ongoing Support
Yes
Additional Details
Two Maids provides a structured training program to fully prepare franchisees before their grand opening. Training begins one month prior to launch with two weeks of virtual training covering business operations, marketing, and leadership. This is followed by owner and manager training at the corporate home office, ensuring franchisees are equipped with the tools and knowledge to run their business effectively.
During the week of the grand opening, franchisees receive field training for their cleaning teams, focusing on service quality and efficiency. Ongoing support includes quality assurance training and access to an extensive library of online training videos, allowing franchisees to continuously improve operations and maintain high service standards.
Differentiators
Ideal Owner
Allows Part-Time Owners?
Yes
Ideal Candidate Summary
The ideal Two Maids franchise owner is a driven entrepreneur with strong leadership, sales, and customer service skills. No prior experience in the cleaning industry is required, as franchisees focus on managing operations, hiring staff, and growing the business rather than performing the cleanings themselves. This opportunity is well-suited for individuals who value recurring revenue, work-life balance, and a scalable business model. Owners should be comfortable overseeing a team, leveraging Two Maids’ digital marketing and lead generation systems, and maintaining high customer satisfaction through the Pay-for-Performance model. Those seeking a semi-absentee opportunity with strong corporate support will also thrive in this franchise.
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