Toastique
Overview
Toastique is a health-focused café franchise specializing in gourmet toast, cold-pressed juices, smoothies, and coffee. Founded in 2018 by Brianna Keefe, a former D1 athlete passionate about nutrition and wellness, Toastique was designed to provide quick, healthy, and delicious meals on the go. The concept quickly gained popularity, leading to franchising in 2020. With a commitment to fresh, locally sourced ingredients and a vibrant café atmosphere, Toastique has expanded nationwide, offering a unique alternative to traditional smoothie and juice bars.
Franchise owners operate in the booming health and wellness space, benefiting from multiple revenue streams, including dine-in, takeout, delivery, and catering. The simple, efficient business model does not require ovens, fryers, or hoods, keeping operating costs lower than traditional restaurant concepts. Toastique provides comprehensive support, including site selection, marketing assistance, and ongoing operational guidance. With a focus on sustainability and community engagement, the brand resonates with health-conscious consumers looking for high-quality, nutritious options.
This franchise is ideal for entrepreneurs passionate about health, wellness, and community engagement. Strong leadership, business acumen, and customer service skills are essential for success. Whether as an owner-operator or semi-absentee investor, franchisees will oversee staff management, marketing, and daily operations to build a thriving, customer-centric business. Toastique’s scalable model makes it a great opportunity for those looking to own multiple units and grow within the fast-casual dining industry.
Quick Facts
Financial Requirements
Disclosed Financials
At this time, this franchise does not have any financial performance information that can be publicly disclosed. However, we understand the importance of financial insights when evaluating a franchise opportunity. Please reach out to us, and we’ll be happy to provide additional details to help you make an informed decision.
Training & Support
New franchisees undergo a four-week training program at Toastique’s corporate headquarters in Washington, D.C. This includes hands-on instruction in menu preparation, customer service, operations, and marketing strategies. Training also covers inventory management, staffing, and financial planning to ensure franchisees are fully prepared for launch.
Toastique provides weekly operational check-ins, marketing assistance, and key performance indicator (KPI) reviews to help franchisees optimize their business. Franchisees receive site selection support, construction guidance, and grand opening assistance. The brand also offers seasonal promotions, a rewards program, and access to an intranet portal for ongoing training and business updates. Additionally, Toastique’s dedicated Franchise Success Managers provide continued coaching to help owners scale and grow their locations effectively.
Differentiators
- Health-Focused, Locally Sourced Menu – Unlike traditional juice and smoothie bars, Toastique offers gourmet toast creations, cold-pressed juices, smoothies, and coffee, all made with fresh, locally sourced ingredients and no processed additives.
- Simple & Scalable Business Model – The café design requires no ovens, fryers, or hoods, reducing build-out costs and simplifying operations, making it easier to open multiple locations.
- Multiple Revenue Streams – Franchisees benefit from dine-in, takeout, delivery, and catering services, increasing revenue opportunities beyond in-store sales.
- Vibrant, Community-Centric Brand – With a focus on sustainability and customer experience, Toastique incorporates eco-friendly packaging, a welcoming café atmosphere, and strong local engagement strategies.
- Comprehensive Franchise Support – Franchisees receive site selection, marketing, and operational support, along with weekly KPI reviews, seasonal promotions, and continuous coaching to drive long-term success.
Ideal Owner
The ideal Toastique franchise owner is a passionate, community-driven entrepreneur with a strong interest in health, wellness, and customer service. A background in business, management, or hospitality is beneficial, but prior food service experience is not required. Successful owners are hands-on leaders who focus on team management, marketing, and customer engagement to build brand loyalty. Whether operating as an owner-operator or semi-absentee investor, franchisees should have strong leadership skills, a commitment to quality, and a desire to scale their business in the growing health-focused fast-casual industry.
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