Sweat440 is a fitness franchise that offers a unique "show up any time" workout model. The concept features 40-minute high-intensity interval training (HIIT) and strength training sessions that begin every 10 minutes, providing unmatched flexibility for members. Founded in 2018 by Matthew Miller and Cody Patrick in South Beach, Miami, the brand quickly gained traction and began franchising in 2019. With an emphasis on small group training and state-of-the-art fitness technology, Sweat440 has established itself as an accessible and efficient workout solution in the fitness industry.
Franchisees operate a studio-based business designed for scalability, with an executive model allowing owners to "manage the manager" and oversee multiple locations. The business is supported by a proven operational playbook, technology-driven processes, and an in-house marketing agency that handles advertisements. Sweat440 provides robust training, from initial owner and general manager training in Miami to ongoing online resources and franchisee validation support. The revenue model includes flexible membership plans, ensuring a broad customer base, while franchisees generate income through memberships and class packages.
This franchise is ideal for individuals passionate about health and fitness who want to positively impact their community. Owners do not need direct fitness industry experience but should have strong leadership skills and the ability to follow a structured business model. Daily tasks involve managing performance through key performance indicators (KPIs), fostering a positive studio culture, and ensuring smooth operations through staff oversight. With a semi-absentee model requiring an estimated 10-15 hours per week, Sweat440 is well-suited for multi-unit franchisees or those looking for a scalable investment in the growing fitness industry.