Superior Fence & Rail
Overview
This franchise offers specialized fence installation services exclusively within the United States. It focuses on providing professional fence installation solutions for residential and commercial clients. Founded in 2001 and beginning its franchise operations in 2017, the brand has rapidly expanded to over 210 locations and is supported by the expertise of Empower Brands.
The company was developed to combine the strengths of a nationally recognized brand with the personalized service of a locally owned business. It leverages an exclusive partnership with Home Depot for high quality lead generation and uses proprietary technology to track customer interactions from the first contact to project completion. This approach has enabled franchisees to benefit from group purchasing power and in house vinyl fence fabrication that enhances margins.
As a franchise owner, you will manage a scalable operation that offers opportunities to expand into multiple revenue streams such as commercial installations and product sales. The franchise provides comprehensive training, including an intensive Quick Start Program and ongoing support from a dedicated business coach. This opportunity is well suited for individuals with backgrounds in sales, marketing, or business management who value customer centric service and a focused niche in the home improvement sector.
Quick Facts
Financial Requirements
Disclosed Financials
We are in the process of updating this franchise's reported financials with their most recent annual filing of their Franchise Disclosure Document. If you would like to better understand the financial opportunity, please schedule a call below so we can guide you on where to find this information.
Training & Support
Superior Fence & Rail provides a structured and comprehensive training program to help new franchisees quickly establish their business. The process begins with the Quick Start Program, which includes approximately 200 specific tasks to be completed before attending formal training. Using the Teamwork® software tool, franchisees work closely with a dedicated Quick Start Coordinator to ensure all pre-launch tasks are completed efficiently.
The New Franchisee Training Program includes a blend of online learning and up to four weeks of in-person training at the company’s headquarters in Jacksonville, covering key aspects such as sales, installation, administration, and production. Once the franchise is operational, a dedicated Business Coach provides additional support, including a week of in-market training to ensure a smooth transition and successful business launch.
Differentiators
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First Fence Installation Franchise – The only national franchise dedicated to fence installation, giving franchisees a unique position in the market.
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Strong Purchasing Power – Bulk purchasing of fencing materials allows franchisees to buy at 20-30% lower costs than competitors, increasing profit margins.
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Proprietary Technology – A comprehensive business management system includes CRM, scheduling, inventory management, and an automated ordering system.
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Sophisticated Operational Systems – Franchisees benefit from refined processes, including fence mapping and design software, making operations more efficient.
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Industry-Leading Franchisee Support – From extensive initial training to ongoing business coaching, franchisees receive continuous guidance to ensure success.
Ideal Owner
The ideal franchise owner for Superior Fence & Rail is a motivated entrepreneur with strong leadership and organizational skills. No prior experience in fencing or construction is required, but a background in sales, business management, or operations can be beneficial. Owners should be comfortable overseeing employees, managing customer relationships, and driving local marketing efforts. Day-to-day responsibilities include hiring and training staff, building relationships with referral partners, and ensuring quality installations. This franchise is well-suited for individuals looking for a scalable business model with strong operational support and high revenue potential.
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