Set The Stage
Overview
Set The Stage provides home staging and furnishing sales services, offering multiple revenue streams through furniture sales and staging solutions for homeowners, real estate agents, and developers. The franchise capitalizes on the growing demand for professionally staged homes, which help properties sell faster and for higher prices.
Founded in 2016 and headquartered in Sandy, Utah, Set The Stage has established itself as a leader in the home staging industry with a scalable, recession-resistant business model. The company’s low-overhead approach allows franchisees to operate efficiently while benefiting from strong market demand and recurring revenue opportunities.
As a franchise owner, you will manage a business focused on interior design, furniture sales, and property staging. The franchise provides comprehensive training, marketing assistance, and operational support, including onboarding programs and continuous business development coaching. This opportunity is ideal for individuals with a passion for design, strong communication skills, and a keen eye for aesthetics.
Quick Facts
Financial Requirements
Disclosed Financials
At this time, this franchise does not have any financial performance information that can be publicly disclosed. However, we understand the importance of financial insights when evaluating a franchise opportunity. Please reach out to us, and we’ll be happy to provide additional details to help you make an informed decision.
Training & Support
Initial Training
Set The Stage provides extensive initial training to ensure franchisees are well-prepared for business operations. This includes guidance in key areas such as marketing, sales, operations, management, financial tracking, and technology. Franchisees receive hands-on support in selecting a warehouse location, designing the warehouse layout, and establishing inventory flow. Training also includes assistance with hiring staff, scheduling presentation appointments with real estate professionals, and setting up staging consultations.
Ongoing Support
Franchisees benefit from continued support through collaborative meetings, conferences, and retreats with the Set The Stage home office team and fellow franchise owners. Additional training options and continuous business development resources are provided to ensure franchisees can successfully manage and grow their business.
Differentiators
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Innovative Sales Model - Combines home staging with furniture and décor sales, turning staged homes into temporary showrooms that generate additional revenue.
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Multiple Revenue Streams - Franchisees can profit from home staging services, furniture and décor sales, and partnerships with real estate agents, builders, and investors.
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Minimal Overhead - No need for large showrooms or extensive inventory; staged homes serve as the primary sales floor.
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Flexible Business Model - Ideal for both sellers’ and buyers’ markets, ensuring consistent opportunities for growth.
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Strong Culture and Support - Emphasis on trust, transparency, and empowering team members to excel while providing ongoing support from the corporate team.
Ideal Owner
The ideal Set The Stage franchise owner is an entrepreneurial individual with strong organizational, sales, and customer relationship skills. While no prior experience in home staging is required, those with backgrounds in real estate, interior design, or retail may excel. Successful owners should be creative, detail-oriented, and comfortable managing teams and coordinating with real estate professionals. This opportunity is ideal for individuals seeking a business with flexible operations, multiple revenue streams, and opportunities to engage with the local community.
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