Real Clean
Overview
RealClean Aircraft Detailing is a mobile franchise specializing in interior and exterior detailing for various aircraft, founded in 2004 by Dustin Zeitler, an aviation professional. Beginning in general aviation, Zeitler, alongside Eric Stevenson, honed precise detailing techniques, and in 2019, partnered with Lucas Goucher to expand the business, now serving over 50 Midwest airports with a personalized approach. The franchise, which began offering opportunities in 2023, targets a niche market with hyper-specialized services distinct from generic providers.
Franchise owners manage a mobile operation without a brick-and-mortar location, serving private aircraft owners and corporate fleets with recurring detailing needs—monthly, bi-monthly, quarterly, or annually. The business supports both owner-operator and semi-absentee models, utilizing a team of three detailing technicians and one operations manager. Backed by Franchise Altitude, the franchisor provides strategic guidance and industry expertise to help owners penetrate untapped markets in this fragmented sector.
This franchise appeals to individuals interested in a recession-resistant, year-round business catering to affluent clients, including celebrities and multinational corporations. It offers a low-overhead entry into aircraft detailing, leveraging a streamlined tech stack and innovative practices. With no seasonality and a focus on quality, it suits entrepreneurs eager to build a unique, customer-centric operation in a growing industry.
Quick Facts
Financial Requirements
Disclosed Financials
At this time, this franchise does not have any financial performance information that can be publicly disclosed. However, we understand the importance of financial insights when evaluating a franchise opportunity. Please reach out to us, and we’ll be happy to provide additional details to help you make an informed decision.
Training & Support
Initial training equips franchisees with the skills to operate their business, featuring LMS modules, virtual vendor sessions, and 40 hours of on-the-job training at the Sugar Grove, IL headquarters.
Ongoing support includes live assistance for complex quoting scenarios and a national accounts manager offering technical expertise to maintain customer satisfaction. Franchisees receive operations support from a seasoned team, plus marketing assistance through a local grand opening strategy for the first six months and a national campaign with PPC, targeted ads, and mailers, helping them establish and grow their client base effectively.
Differentiators
- Mobile Model - Operates without a physical storefront, reducing overhead and enabling service at clients’ locations.
- Aviation-Exclusive Niche - Pioneers franchising in aircraft detailing, targeting a fragmented industry with no boutique national competitors.
- Recurring Revenue - Secures consistent jobs from private and corporate clients, bookable with no lead time.
- Proprietary Products - Features nationally recognized cleaning solutions, like the only factory-approved Cessna ceramic coating, with pre-negotiated supplier pricing.
- Robust Support - Backed by Franchise Altitude and a leadership team with over 20 years of expertise, offering innovative equipment and streamlined technology.
Ideal Owner
Ideal franchisees for RealClean Aircraft Detailing range from executive owners with business management experience to hands-on owner-operators with small business skills, requiring no prior aviation background as the franchisor provides full training. They are customer-service-focused, technically minded, and adept at leadership, managing daily tasks like team oversight, customer consultations, and business development, while thriving in a niche, mobile model serving affluent aircraft owners and corporate fleets.
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