Lifetime Green Coatings
Overview
Lifetime Green Coatings specializes in eco-friendly floor coatings, offering a sustainable alternative to traditional epoxy. The company’s innovative product is applied quickly, allowing crews to complete multiple jobs in a single day. LGC’s coatings are used in garages, basements, patios, and commercial spaces, providing a durable and environmentally safe flooring solution.
Founded in 2017 and franchised in 2022, LGC has rapidly expanded, with over 40 franchisees operating across 140+ territories. The company has redefined the floor coating industry by offering a high-performance product that is both natural and long-lasting. Unlike traditional epoxy coatings, LGC’s solution is safer, more efficient, and designed for sustainability.
As a franchise owner, you will operate a scalable business with low overhead and strong B2B and direct-to-consumer sales potential. The franchise provides comprehensive training, ongoing corporate support, and a proven sales system to help franchisees grow. This opportunity is ideal for individuals with strong networking, sales, and management skills who are looking for a high-demand business in the home services industry.
Quick Facts
Financial Requirements
Disclosed Financials
According to the 2024 Lifetime Green Coatings FDD, the founding affiliate location generated $2,223,441 in gross sales in 2023.
Additional financial information can be found in their FDD. If you would like to better understand the financials, please schedule a call below.
Training & Support
Initial Training
Lifetime Green Coatings provides comprehensive onboarding and initial training designed to equip franchisees with the skills needed to operate their business successfully. This includes detailed instruction on sales techniques for targeting various customer segments, such as direct consumers, home builders, and commercial accounts. Franchisees also receive training on hiring and managing crews, as well as effectively utilizing the company's technology systems for day-to-day operations.
Ongoing Support
In addition to the initial training, Lifetime Green Coatings offers ongoing support through continued access to corporate training programs. Franchise owners are encouraged to send their team members for additional training whenever needed, ensuring consistent skill development and operational excellence.
Differentiators
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Eco-Friendly, Natural Formula - Lifetime Green Coatings uses a patented, plant-based formula made from castor oil and gypsum, ensuring a safe, odorless application with no VOCs or harsh chemicals.
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Fast and Efficient Application - Unlike competitors that take a full day for one garage, Lifetime Green Coatings crews can complete five to six garages in a single day.
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Versatile Use - The product is designed to enhance garages, basements, patios, decks, sidewalks, and commercial spaces with its waterproofing, crack-filling, and slip-resistant properties.
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Durable and Safe - The coating is 3-4 times thicker than standard products, 100% flexible, flame-resistant, and pet- and human-safe.
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Simple Business Model - With a home-based setup, minimal employees required, and a focus on both B2B and B2C sales channels, franchisees can scale efficiently while maintaining low overhead.
Ideal Owner
The ideal Lifetime Green Coatings franchise owner is a motivated individual with strong leadership, sales, and customer service skills. While no prior experience in coatings or construction is required, those with backgrounds in sales, marketing, or home improvement may excel. Successful owners are proactive, willing to engage in "boots on the ground" marketing efforts, and comfortable building relationships with residential, commercial, and contractor clients. This opportunity is well-suited for individuals seeking a home-based business model with minimal staffing needs and scalable growth potential.
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