Lawn Doctor
Overview
Lawn Doctor is a leader in the multi-billion dollar lawn care industry, offering fertilization, weed control, aeration, power seeding, tree and shrub care, and pest control for residential and commercial properties. Founded in 1967, Lawn Doctor has over 640 locations nationwide and provides a simple, easy-to-implement business model with low startup costs. The home services sector is expanding quickly, with 75% of households across the country using lawn and landscape services, and Lawn Doctor franchisees benefit from an 80% customer retention rate.
As a Lawn Doctor franchise owner, you will manage a range of lawn care and pest control services, drive local marketing, and build lasting relationships with your customer base. The franchise supplies proven marketing strategies, an easy operational model, and ongoing support to help owners stand out. Lawn Doctor also offers single or multi-territory options, along with the Holiday Lighting Heroes program to generate revenue all year.
This is a great ownership opportunity for anyone looking to enter a stable and in-demand industry. With a recognizable brand, scalable business model, and recession-resistant services, Lawn Doctor positions its franchisees to thrive in the growing home services market.
Quick Facts
Financial Requirements
Disclosed Financials
We are in the process of updating this franchise's reported financials with their most recent annual filing of their Franchise Disclosure Document. If you would like to better understand the financial opportunity, please schedule a call below so we can guide you on where to find this information.
Training & Support
Lawn Doctor provides eight days of training covering business operations, marketing, sales, and equipment. Franchisees receive ongoing support from field representatives, regular training, access to an intranet with manuals and updates, and attend regional meetings and an annual conference. The franchise offers proven marketing support with integrated consumer campaigns, and a separate training program for holiday lighting services is available in August.
Differentiators
- Established Brand – Over 50 years in business with 640+ locations nationwide.
- High Customer Retention – 80% retention rate, well above industry standards.
- Recurring Revenue Model – Subscription-based lawn care services provide predictable income.
- Low Startup Costs – Affordable entry into the $80B+ lawn care industry.
- Year-Round Revenue – Franchisees can offer Holiday Lighting Heroes to generate income beyond lawn care.
- Comprehensive Support – Eight-day training, field support, marketing assistance, and ongoing education.
- Proven Marketing System – Multi-layered consumer marketing campaigns drive customer acquisition.
- Scalable Business – Single and multi-territory opportunities available.
Ideal Owner
The ideal Lawn Doctor franchise owner is a business-minded leader, not someone looking to work on lawns.
Multi-unit ambitions, sales and marketing experience, and strong follow-up and communication skills are a plus.
Ideal candidates should have an empire builder mentality, be personable, and prioritize customer satisfaction while focusing on growing and scaling the business.
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