HobbyTown
Overview
HobbyTown is the largest franchised specialty retail store for hobbies and toys in the U.S., offering a wide range of products, including radio-controlled vehicles, scale models, board games, and STEM-focused toys. Founded in 1980 and franchising since 1985, HobbyTown has over 100 open locations, providing hands-on experiences, in-store events, and a community-driven retail environment. The brand is designed to serve hobbyists of all ages while promoting activities that reduce screen time and encourage creativity.
Franchise owners benefit from a turnkey business model, extensive supply chain partnerships, and national marketing support. HobbyTown provides franchisees with inventory management systems, an integrated e-commerce platform, and vendor relationships with over 100 manufacturers. Owners can choose an active, customer-facing role or a semi-absentee model, focusing on backend operations such as inventory management, marketing, and staff leadership.
This franchise is ideal for entrepreneurs who are passionate about hobbies, retail, and community engagement. While prior retail experience is not required, strong organizational and leadership skills are essential for managing a team and optimizing store performance.
Quick Facts
Financial Requirements
Disclosed Financials
At this time, this franchise does not have any financial performance information that can be publicly disclosed. However, we understand the importance of financial insights when evaluating a franchise opportunity. Please reach out to us, and we’ll be happy to provide additional details to help you make an informed decision.
Training & Support
Franchisees undergo a two-week training program, including one week at a preferred training store and one week at the corporate headquarters in Lincoln, NE. Training covers operations, marketing, staffing, and product ordering.
HobbyTown provides franchisees with on-site setup assistance, weekly support meetings, financial reporting, and operational guidance. Additional support includes an annual franchise convention, marketing strategy development, and vendor relationships to ensure consistent inventory supply.
Differentiators
- Only National Hobby & Toy Franchise – HobbyTown is the only combined hobby and toy retailing franchise in the U.S., offering a unique competitive edge.
- Integrated E-Commerce Platform – Franchisees benefit from a national website that syncs with local store inventory for online purchases and in-store pickups.
- Exclusive Product Distribution – Franchisees receive lower-cost replenishments and access to exclusive product lines not available to general retailers.
- Established Brand with 40+ Years of Experience – HobbyTown has a proven business model with strong vendor partnerships and operational support.
- Community-Centric Retail Model – Stores feature activity spaces for in-store events, creating customer engagement beyond traditional retail shopping.
Ideal Owner
The ideal HobbyTown franchisee is a coachable, organized entrepreneur who enjoys working with people and fostering a team-oriented culture. While a personal interest in hobbies is beneficial, it is not required. Owners should be comfortable managing inventory, marketing their store, and engaging with the local community to build customer loyalty.
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