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Hammer & Nails

Industry
Miscellaneous
Number of Open Locations
43
Start-Up Costs
$650,000 – $918,700
Part-Time Ownership?
Yes
Item 19 Available?
Yes
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Overview

Hammer & Nails is a premium men’s grooming franchise that offers high-end haircuts, shaves, and hand and foot care services in a relaxed, masculine atmosphere. As the men’s grooming industry continues to grow, Hammer & Nails provides a unique, membership-based model that delivers recurring revenue and a high customer lifetime value. With an emphasis on luxury experiences and personalized service, the brand has positioned itself as a leader in an industry projected to reach $81 billion by 2030.

Franchise owners benefit from a proven business model with strong demand and limited market competition. Hammer & Nails provides comprehensive training, marketing support, and operational guidance, ensuring franchisees have the tools to grow a successful business. The franchise operates on a membership model, creating predictable revenue streams while cultivating long-term customer relationships.

This franchise is ideal for business-minded individuals looking to invest in the booming men’s grooming industry. Owners do not need experience in the grooming sector but should have strong leadership and management skills. Day-to-day responsibilities include overseeing staff, managing memberships, and ensuring a high-quality client experience.

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Quick Facts

Franchising Since
2018
Number of Open Locations
43
HQ Location
Folsom, CA
Home Based
No
Financing Available
Yes

Financial Requirements

Liquidity Requirement
$150,000
Net Worth Requirement
$750,000
Franchise Fee
$49,950
Veteran Discount Available?
Yes
Start-Up Costs
$650,000 – $918,700

Disclosed Financials

Does this franchise disclose financial performance?
Yes
Financial Summary

At this time, this franchise does not have any financial performance information that can be publicly disclosed. However, we understand the importance of financial insights when evaluating a franchise opportunity. Please reach out to us, and we’ll be happy to provide additional details to help you make an informed decision.

Training & Support

Initial Training Provided
Yes
Ongoing Support
Yes
Additional Details

Franchisees undergo in-depth training covering operations, service offerings, marketing strategies, and customer experience management.

Hammer & Nails provides continuous business coaching, marketing assistance, and operational support. Franchisees benefit from branding expertise, a scalable membership model, and access to a growing network of multi-unit owners.

Differentiators

  • Luxury Men's Grooming Concept – Unlike traditional barbershops, Hammer & Nails offers a high-end, spa-like experience tailored specifically for men. 
  • Recurring Revenue Model – The membership-based structure ensures steady, predictable income and high customer retention. 
  • Booming Industry Growth – The men’s grooming market is projected to reach $81 billion by 2030, providing strong business potential. 
  • Exclusive & Expanding Brand – With over 140 licenses sold and no corporate-owned shops, franchisees benefit from a growing and committed ownership network. 
  • Comprehensive Franchise Support – Franchisees receive extensive training, marketing assistance, and operational guidance to maximize their success.

Ideal Owner

Allows Part-Time Owners?
Yes
Ideal Candidate Summary

The ideal Hammer & Nails franchisee is an entrepreneur with strong leadership and business management skills. No prior experience in the grooming industry is required, but a background in customer service, hospitality, or retail is beneficial. Owners should be passionate about delivering a high-end client experience while managing staff and business operations.

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