Hallmark Homecare
Overview
Hallmark Homecare is a referral agency for caregiver recruitment and client matchmaking, offering an alternative to traditional home care agencies. Founded in 2013 and franchising since 2022, Hallmark operates as an industry disruptor, eliminating the middleman to provide cost-effective, client-directed senior care. Families hire caregivers directly, ensuring better pay for caregivers, lower costs for clients, and greater control over care decisions.
Franchisees operate a home-based business with low overhead and no caregivers on payroll, focusing on client acquisition, caregiver recruitment, and matchmaking. The model enables fast startup and revenue generation within weeks, with no licensing requirements in most states. Hallmark Homecare provides training, marketing support, a structured launch program, and ongoing coaching to help franchisees grow their business.
This franchise is ideal for entrepreneurs with strong sales, networking, and relationship-building skills. Owners should be community-focused and comfortable in a business development role, actively engaging with referral sources and families seeking care solutions. With a scalable, home-based model and increasing demand for affordable senior care, Hallmark Homecare presents a unique, high-growth opportunity in the senior care industry.
Quick Facts
Financial Requirements
Disclosed Financials
At this time, this franchise does not have any financial performance information that can be publicly disclosed. However, we understand the importance of financial insights when evaluating a franchise opportunity. Please reach out to us, and we’ll be happy to provide additional details to help you make an informed decision.
Training & Support
Hallmark Homecare provides a structured launch program to help franchisees quickly establish their business. Initial training includes 40 hours of home-based study with video-based training, online learning modules, and one-on-one coaching. Franchisees then attend four days of live instruction at the corporate training center in Irvine, CA, covering sales, marketing, caregiver recruitment, and business administration.
Ongoing support includes monthly webinars, an annual convention, regional meetings, and continued one-on-one coaching. Hallmark also provides marketing guidance, referral network development strategies, and back-office support during the initial launch phase to assist with caregiver recruitment and placement.
Differentiators
- Industry-Disrupting Model – Unlike traditional home care agencies, Hallmark Homecare operates as a referral agency, allowing families to hire caregivers directly, reducing costs and increasing caregiver pay.
- Low Overhead, Home-Based Business – Franchisees do not employ caregivers, eliminating payroll expenses and significantly reducing operating costs.
- Fast Startup & Revenue Generation – With no licensing requirements in most states and a streamlined launch program, franchisees can start generating revenue within weeks.
- Stronger Caregiver Retention – Caregivers prefer Hallmark’s model because they earn higher wages, work more hours, and have more consistent schedules, reducing labor shortages.
- Scalable Business with Minimal Employees – Franchisees can operate independently at first and later add one to two remote employees to support business growth.
Ideal Owner
The ideal Hallmark Homecare franchise owner is a strong communicator, networker, and relationship builder with a passion for helping families find quality senior care. No healthcare experience is required, but successful franchisees should be sales-driven, comfortable with business development, and skilled in community outreach. Owners must be proactive in building referral relationships, recruiting caregivers, and managing client matchmaking. This opportunity is best suited for entrepreneurs who thrive in a consultative sales role and are looking for a home-based, scalable business in the senior care industry.
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