Groovy Hues Painting

Industry

Home Services

Number of Open Locations

33

Start-Up Costs

$167,021 – $206,393

Part-Time Ownership?

Yes

Item 19 Available?

Yes

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Overview

Groovy Hues specializes in professional painting services, offering interior and exterior painting, power washing, and gutter and shutter replacement for both residential and commercial properties. Founded in 2022, Groovy Hues is part of HorsePower Brands, a company known for developing and supporting service-based franchise systems. With a fresh and modern approach to the painting industry, Groovy Hues combines high-quality service with innovative branding to create a standout business opportunity.

As a Groovy Hues franchise owner, responsibilities include managing daily operations, overseeing marketing efforts, and ensuring top-tier customer service. Revenue is generated through a variety of home improvement services, with support from the franchise in the form of comprehensive training, marketing assistance, and operational guidance. Franchisees benefit from national account partnerships, streamlined business processes, and proprietary technology tools designed to enhance efficiency and customer engagement.

This franchise is ideal for energetic and motivated leaders with strong people management skills. No prior experience in painting or the home services industry is required, but successful owners should be community-oriented, organized, and committed to providing excellent customer service. The role involves overseeing a team, managing projects, and growing local business relationships to drive success.

Franchise Image

Quick Facts

Franchising Since

2022

Number of Open Locations

56

HQ Location

Omaha, NE

Home Based

Yes

Financing Available

Yes

Financial Requirements

Liquidity Requirement

$75,000

Net Worth Requirement

$250,000

Franchise Fee

$59,500

Veteran Discount Available?

Yes

Start-Up Costs

$167,021 – $206,393

Disclosed Financials

Does this franchise disclose financial performance?

Yes

Financial Summary

We are in the process of updating this franchise's reported financials with their most recent annual filing of their Franchise Disclosure Document. If you would like to better understand the financial opportunity, please schedule a call below so we can guide you on where to find this information.

Training & Support

Initial Training Provided

Yes

Ongoing Support

Yes

Additional Details

Groovy Hues provides an in-depth initial training program, including an intensive 6-8 week onboarding process, a week-long in-person training course, and access to a digital training platform. This ensures franchisees are fully prepared to operate and scale their businesses.

Ongoing support includes national account partnerships, a centralized call center, dedicated regional franchise success coaches, performance tracking dashboards, and advanced technology tools. Franchisees also receive continuous marketing and networking support to build a strong local presence.
Post-launch support includes an on-site visit from a Senior Success Coach for 2–3 days to assist with operations and fine-tune business processes. Additionally, franchisees have access to a robust digital training platform for continuous learning, full-time staff training, and ongoing business coaching. Support services such as marketing management, lead acquisition strategies, bookkeeping, and payroll processing help franchisees scale their business efficiently while focusing on growth and customer satisfaction.

Differentiators

Comprehensive Service Offerings – Groovy Hues provides a full range of painting and home improvement services, catering to both residential and commercial clients.
Innovative Branding – The vibrant and modern brand identity makes Groovy Hues stand out from traditional painting companies.
Advanced Technology Integration – Franchisees utilize 3D rendering software and a color visualizer tool to enhance customer experience and accuracy.
Extensive Franchise Support – From initial training to ongoing coaching, Groovy Hues provides the tools and guidance needed for success.
Community Engagement Focus – Franchisees are encouraged to actively engage with their local communities, strengthening brand loyalty and trust.

Ideal Owner

Allows Part-Time Owners?

Yes

Ideal Candidate Summary

The ideal Groovy Hues franchise owner is an energetic and charismatic leader with strong people management skills. While no experience in the painting or home services industry is required, successful franchisees should be community-driven, highly organized, and capable of building relationships with customers and local businesses. Day-to-day responsibilities include managing a team, coordinating projects, and driving business growth through local marketing efforts.

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