GoGlow
Overview
goGLOW is a skincare and sunless tanning franchise that offers a custom airbrush tanning service combined with proprietary skincare products. Unlike traditional spray tans, goGLOW provides a natural-looking, odor-free, and non-sticky tan using plant-based, vegan, and cruelty-free products. Founded in 2011 and franchising since 2023, the brand has developed a proven system for delivering a premium tanning and skincare experience.
Franchisees operate a storefront-based model with locations typically between 1,200-1,500 square feet. The business runs on a recurring membership model and generates revenue from both services and product sales. A unique Salon Suite Launch Strategy allows franchisees to build clientele and train staff before opening a flagship location. The business is designed for scalability, with a streamlined service process, low labor costs, and a fast launch timeline.
goGLOW is ideal for entrepreneurs passionate about health and beauty, with options for owner-operators or executive ownership models. Franchisees should have strong leadership and customer service skills, with a focus on sales, marketing, and community engagement. With high customer demand, proprietary products, and strong brand loyalty, goGLOW offers an opportunity in the growing sunless tanning and skincare industry.
Quick Facts
Financial Requirements
Disclosed Financials
At this time, this franchise does not have any financial performance information that can be publicly disclosed. However, we understand the importance of financial insights when evaluating a franchise opportunity. Please reach out to us, and we’ll be happy to provide additional details to help you make an informed decision.
Training & Support
goGLOW provides comprehensive training and ongoing support to help franchisees successfully launch and grow their business. Initial training includes three days of live training in Minneapolis and two days of on-site training in the franchisee’s market, covering operations, sales, marketing, and customer service.
Ongoing support includes marketing assistance, sales training, recruiting support, and access to a learning management system. Franchisees benefit from social media and influencer marketing strategies, local store marketing, and cost negotiation on equipment and products. Additional resources include a dedicated support team, performance tracking tools, and national brand initiatives to drive customer engagement and business growth.
Differentiators
- Proprietary Products and Process – goGLOW uses exclusive skincare products, tanning solutions, and equipment to deliver a premium sunless tanning experience.
- Recurring Membership Model – The business is designed for repeat customers, ensuring consistent revenue through membership plans and product sales.
- Salon Suite Launch Strategy – Franchisees can generate revenue and train staff before opening a flagship location, allowing for a smoother and faster launch.
- Efficient Business Model – With a streamlined service process and small footprint, goGLOW maximizes efficiency while keeping labor costs low.
- Strong Customer Loyalty – The brand has built a dedicated following, with high customer retention, strong online reviews, and referral-driven growth.
Ideal Owner
The ideal goGLOW franchise owner is passionate about beauty, skincare, and customer service. Successful franchisees have strong leadership and management skills, with experience in sales, marketing, or business development being beneficial. This opportunity is well-suited for owner-operators who want to be hands-on or executive owners who prefer to manage a team. Franchisees should be driven, customer-focused, and comfortable networking in their community to build brand awareness and grow their client base.
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