Footprints Floors
Overview
Footprints Floors specializes in expert flooring installation by focusing on providing professional labor while customers source their own materials. This franchise delivers quality service to homeowners by managing project estimates, scheduling jobs, and coordinating skilled subcontractors for installations.
Founded in 2008 and franchising since 2013, Footprints Floors redefined the flooring industry by eliminating the traditional retail element. Its home based model reduces overhead and maximizes profitability while reporting strong performance figures in 2023 for both single territory and multi unit operations.
As a Footprints Floors franchise owner, you will oversee the installation process and ensure a high quality experience for homeowners. The franchise supports you with comprehensive lead generation, a dedicated call center, marketing assistance, and ongoing training. This is a great ownership opportunity for entrepreneurs seeking a low cost entry into a recession resistant home improvement service.
Quick Facts
Financial Requirements
Disclosed Financials
We are in the process of updating this franchise's reported financials with their most recent annual filing of their Franchise Disclosure Document. If you would like to better understand the financial opportunity, please schedule a call below so we can guide you on where to find this information.
Training & Support
Footprints Floors provides a comprehensive training program designed to give franchisees both classroom education and real-world experience. Initial training takes place at the corporate headquarters in Colorado over two weeks, covering all aspects of business operations. After this, franchisees return to their territories for 6–7 weeks to gain hands-on experience running their business. They then return to Colorado for a final week of training, where they refine their skills based on their on-the-job experiences. This phased approach ensures franchisees are well-prepared for success.
Ongoing support includes lead generation assistance, a dedicated call center, regular support calls, webinars, and training modules. Franchisees benefit from a strong peer network through daily Google Chat discussions with other owners and access to paid consultants for guidance. Marketing support includes promotional materials, direct mail, SEO strategies, and website development, with a required local marketing spend per territory. Additionally, annual meetings provide franchisees with opportunities to learn, network, and grow within the brand.
Differentiators
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Low Investment – With a startup investment as low as $79,955 and no need for a showroom, employees, or inventory, franchisees can achieve profitability quickly.
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Home-Based & Low Overhead – Franchise owners operate from home, eliminating the need for costly real estate, reducing expenses, and increasing margins.
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Lead Generation & Call Center Support – Corporate manages marketing, lead generation, and a call center to handle customer inquiries and appointment scheduling, reducing the owner’s workload.
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Flexible Scheduling & Work-Life Balance – An appointment-based business model allows franchisees to control their schedules, providing excellent work-life balance.
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No Industry Experience Required – Franchisees do not install flooring themselves; they manage subcontractors, making this an ideal opportunity for business-minded individuals from various backgrounds.
Ideal Owner
The ideal Footprints Floors franchise owner is a business-minded individual with strong leadership and organizational skills. No prior experience in flooring or construction is required, as franchisees focus on managing subcontractors rather than performing installations themselves. A background in sales, management, or customer service can be beneficial, as owners will spend time meeting with clients, providing estimates, and ensuring customer satisfaction. This franchise is perfect for someone looking for a home-based business with low overhead, flexible scheduling, and a scalable model. Owners should be comfortable networking, problem-solving, and overseeing daily operations while leveraging corporate support for lead generation and marketing.
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