Floor Coverings International
Overview
Floor Coverings International is a leading in-home flooring franchise that brings a personalized shopping experience directly to customers. Instead of a traditional showroom model, franchisees operate mobile flooring showrooms, allowing homeowners to choose from a wide selection of premium carpet, hardwood, tile, and luxury vinyl flooring—all from the comfort of their homes.
Founded in 1988 and franchising since 1989, Floor Coverings International has expanded to over 225 locations across North America. The franchise differentiates itself through a consultative, customer-first approach, offering professional design consultations and expert installation. Its streamlined business model eliminates the high overhead costs of a retail space, making it a scalable and cost-efficient opportunity. Franchise owners focus on managing operations, marketing, and customer relationships while utilizing a team of skilled subcontractors to handle installations.
With strong national brand recognition, exclusive vendor partnerships, and comprehensive franchisee support—including training, marketing, and a centralized call center—Floor Coverings International presents an attractive investment for entrepreneurs seeking a service-based, home-improvement business with a proven track record. This franchise is ideal for those with leadership, sales, or business management experience looking to enter the booming home remodeling industry with a mobile, high-margin business model.
Quick Facts
Financial Requirements
Disclosed Financials
At this time, this franchise does not have any financial performance information that can be publicly disclosed. However, we understand the importance of financial insights when evaluating a franchise opportunity. Please reach out to us, and we’ll be happy to provide additional details to help you make an informed decision.
Training & Support
Floor Coverings International provides a world-class, two-year training program designed to help franchisees build a successful business. The initial training includes six launch classes per year, ensuring new owners receive comprehensive education in operations, sales, and customer service. Within approximately 45 days of signing their franchise agreement, franchisees can begin writing proposals and generating revenue.
Ongoing support includes continuous business coaching, recruiting assistance, and access to over 33 marketing co-ops in major cities, with plans to expand to 40 by year-end. Franchisees benefit from expert guidance in site selection, lease negotiation, and cooperative advertising, ensuring they have the tools and resources needed to scale their business to $2 million and beyond.
Differentiators
- World-Class Training & Support – A comprehensive two-year training program, six launch classes per year, and hands-on coaching ensure franchisees are set up for success.
- Proven Business Growth Formula – With over 230 operating franchisees, the system is designed to help owners scale their business to $2 million and beyond.
- Exclusive In-Home Sales Model – The mobile showroom concept allows franchisees to bring flooring samples directly to customers, providing a convenient and personalized shopping experience.
- Strong Marketing & Lead Generation – Franchisees benefit from 33+ marketing co-ops in major cities, with a structured approach to lead generation and brand visibility.
- Comprehensive Business Support – Assistance with site selection, lease negotiation, recruiting, and cooperative advertising ensures franchisees have the tools needed to thrive.
Ideal Owner
The ideal Floor Coverings International franchise owner is a driven and business-minded individual with strong leadership and sales skills. A background in sales, marketing, or management is beneficial, but prior experience in the flooring industry is not required. Owners should be comfortable building relationships with customers, managing a team, and overseeing daily operations. This franchise is a great fit for those who enjoy a consultative sales approach and want to provide a high-quality, in-home shopping experience. Whether operating hands-on or managing a team, successful franchisees are motivated to scale their business and maximize growth opportunities.
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