The Exercise Coach is the nation’s largest personal training franchise specializing in high-income clients over 50. Founded in 2000 and franchising since 2011, the brand has grown to over 319 locations across the U.S., offering a unique, technology-driven approach to fitness. By utilizing proprietary Exerbotics fitness technology, The Exercise Coach delivers highly effective, 20-minute workouts twice a week, catering to busy professionals and retirees looking for results without the need for large, crowded gyms.

Franchisees operate small, private studios ranging from 800 to 2,000 square feet, making them ideal for office or retail spaces. The business model is designed for operational efficiency, requiring only 3-4 employees, and can reach break-even with just 60-100 clients—often within the first six months. Franchisees benefit from protected territories, partnerships with health insurance providers, and comprehensive support, including site selection, lease negotiation, marketing, and extensive training. The brand’s strong digital marketing system and turnkey national advertising program ensure a steady flow of clients.

The Exercise Coach is an ideal franchise opportunity for entrepreneurs looking to enter the booming health and wellness industry. Owners can choose between an owner-operator or semi-absentee structure, focusing on staff management, business operations, and local marketing. With a scalable, low-overhead model and a growing demand for time-efficient fitness solutions, The Exercise Coach offers a compelling investment with strong revenue potential and high client retention.