Ellie Mental Health
Overview
Ellie Mental Health is a rapidly growing outpatient mental health franchise providing therapy services for individuals, couples, and families. Founded in 2015 and franchising since 2021, Ellie has expanded quickly to address the increasing demand for accessible, high-quality mental health care. With a group practice model, the franchise offers both in-office and virtual therapy sessions, making it convenient for clients and scalable for franchisees.
Franchise owners benefit from a semi-absentee, executive-style model, with Ellie’s corporate team handling billing, scheduling, and credentialing, allowing owners to focus on team management, business growth, and community outreach. The recession-resistant business model is supported by insurance reimbursements, ensuring consistent revenue. Ellie provides franchisees with comprehensive operational support, a centralized call center, and a proprietary community outreach program to drive patient acquisition.
This franchise is ideal for business-minded entrepreneurs with leadership and networking skills. Owners do not need a background in mental health but should be passionate about improving access to care. Ideal candidates have experience in business management, sales, or operations and are comfortable building a team of licensed therapists and clinical directors to run day-to-day operations.
Quick Facts
Financial Requirements
Disclosed Financials
At this time, this franchise does not have any financial performance information that can be publicly disclosed. However, we understand the importance of financial insights when evaluating a franchise opportunity. Please reach out to us, and we’ll be happy to provide additional details to help you make an informed decision.
Training & Support
Ellie Mental Health provides comprehensive onboarding for franchisees, including business operations, compliance, marketing, and team management. Franchisees attend initial training at headquarters, covering insurance credentialing, patient acquisition, and clinic operations to ensure a smooth launch.
Franchisees receive continuous support through a centralized call center, billing, scheduling, and collections services handled by Ellie’s corporate team. Additional resources include community outreach guidance, digital marketing assistance, and field support. Ellie also provides ongoing training for clinic directors and therapists, ensuring high-quality care and operational efficiency. Franchisees benefit from regular coaching, an annual conference, and a peer network to optimize business growth.
Differentiators
- Semi-Absentee, Executive Model – Owners focus on business growth and team management, while Ellie’s corporate team handles billing, scheduling, and insurance credentialing.
- Insurance-Backed, Recession-Resistant Revenue – Most services are covered by insurance, ensuring consistent revenue and high patient retention.
- Centralized Operations Support – Ellie provides call center services, billing, collections, and administrative support, reducing the burden on franchisees.
- High-Demand, Essential Industry – With 1 in 5 adults diagnosed with a mental health condition, Ellie is meeting a critical and growing need in the healthcare sector.
- Proprietary Community Outreach Program – Ellie helps franchisees build local partnerships and connect with referral sources, ensuring a steady flow of new clients.
Ideal Owner
The ideal Ellie Mental Health franchise owner is a business-minded entrepreneur with strong leadership, networking, and team-building skills. No background in mental health is required, as franchisees focus on managing clinic operations, hiring a Clinic Director, and driving community outreach. Ideal candidates have experience in business management, sales, or operations and are passionate about improving access to mental health care. This opportunity is perfect for semi-absentee owners who want to run a mission-driven, recession-resistant business in a high-demand industry.
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