D1 training
Overview
D1 Training is a fitness franchise that delivers high-caliber athletic training to youth and adults, using science-backed programming typically reserved for elite athletes. Unlike traditional gyms or fitness trends, D1 follows structured 5-8-week training cycles designed by a panel of national strength and speed coaches. Founded by a former Division 1 college football player, D1 Training is built around the philosophy of training like a Division 1 athlete, with a focus on skill development, strength, agility, and character building.
Franchise owners benefit from a turn-key business model that includes site selection, marketing, employee training, and workout programming. Revenue is generated through memberships, personal training, group training, teams, leagues, and merchandise sales. D1’s strong brand recognition and professional athlete partnerships help drive community engagement and business growth. Franchisees receive ongoing support in operations, technology, and marketing to ensure long-term success.
This franchise is ideal for business-minded individuals who are passionate about fitness and community engagement. While a background in athletics is helpful, it is not required. Owners should be prepared to manage staff, oversee membership sales, and promote their location within their community.
Quick Facts
Financial Requirements
Disclosed Financials
At this time, this franchise does not have any financial performance information that can be publicly disclosed. However, we understand the importance of financial insights when evaluating a franchise opportunity. Please reach out to us, and we’ll be happy to provide additional details to help you make an informed decision.
Training & Support
Franchisees receive full support in site selection, marketing, operations, staff training, and membership sales. Pre-opening assistance includes hiring coaches and implementing a presales strategy to build initial memberships.
Franchisees benefit from weekly field support, PR assistance, digital marketing tools, a branded MindBody business POS system, and a franchisee message board for collaboration. Additionally, D1 hosts a two-day Recruiting Day event in Franklin, TN, where new owners meet the corporate team and experience D1 workouts firsthand.
Differentiators
- Structured, Science-Based Training – Unlike trend-based workouts, D1 uses periodized training cycles designed by elite coaches to deliver real athletic results.
- Youth & Adult Training Under One Roof – D1 is one of the few fitness franchises offering structured programs for both youth athletes and adults.
- Turnkey Franchise Model – Owners receive complete support, including pre-designed workouts, marketing materials, and operational guidance.
- Strong Brand & Professional Athlete Partnerships – D1 is a nationally recognized brand with endorsements from high-profile athletes, enhancing credibility and market appeal.
- Multiple Revenue Streams – Income is generated through memberships, personal training, group training, team training, leagues, and branded merchandise.
Ideal Owner
The ideal D1 Training franchisee is a dedicated business professional with a passion for fitness and helping others achieve their goals. A background in business, sports, or management is beneficial, but not required. Owners should be strong leaders, active in their community, and capable of managing staff, marketing their location, and driving membership sales.
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