Blue Moon Estate Sales Logo

Blue Moon Estate Sales

Industry
Senior Care
Number of Open Locations
130
Start-Up Costs
$57,015 – $113,325
Part-Time Ownership?
Yes
Item 19 Available?
Yes
Blue Moon Estate Sales Logo

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Overview

Blue Moon Estate Sales is a home-based estate sale and liquidation franchise that helps individuals and families efficiently sell personal property. Founded in 2009 and franchising since 2013, Blue Moon has become a leading name in the estate sale industry, providing professional and reliable services for downsizing, relocations, and estate settlements.

Franchisees run a flexible, event-driven business with multiple revenue streams, including on-site and online sales, cleanout services, and partnerships with real estate agents and senior service providers. The model requires no retail space, offers protected territories, and includes proprietary pricing and inventory technology, marketing support, and operational guidance.

This opportunity is ideal for entrepreneurs with strong management, networking, and customer service skills. No prior estate sale experience is needed, but franchisees should be organized, people-oriented, and capable of managing teams and events. With a growing market demand and a scalable, home-based model, Blue Moon Estate Sales provides a low-cost, high-support business opportunity.

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Quick Facts

Franchising Since
2013
Number of Open Locations
130
HQ Location
Troy, MI
Home Based
Yes
Financing Available
Yes

Financial Requirements

Liquidity Requirement
$60,000
Net Worth Requirement
$125,000
Franchise Fee
$57,000
Veteran Discount Available?
Yes
Start-Up Costs
$57,015 – $113,325

Disclosed Financials

Does this franchise disclose financial performance?
Yes
Financial Summary

At this time, this franchise does not have any financial performance information that can be publicly disclosed. However, we understand the importance of financial insights when evaluating a franchise opportunity. Please reach out to us, and we’ll be happy to provide additional details to help you make an informed decision.

Training & Support

Initial Training Provided
Yes
Ongoing Support
Yes
Additional Details

Blue Moon Estate Sales provides comprehensive training and ongoing support to help franchisees successfully launch and operate their business. The initial training program includes 12 days of virtual instruction covering operations, pricing, marketing, and event management, followed by one week of field training to gain hands-on experience in estate sale setup and execution.

Ongoing support includes marketing assistance, pricing guidance, operational coaching, and access to a proprietary digital platform for inventory management and business tracking. Franchisees also benefit from continuous training updates, group health insurance options, and a dedicated franchise business coach to ensure long-term success.

Differentiators

  • Home-Based, Low-Cost Model – Franchisees operate without the need for a storefront, keeping overhead low while running a scalable business from home.
  • Multiple Revenue Streams – Income is generated through on-site and online sales, cleanout services, and partnerships with real estate agents and senior service providers.
  • Proprietary Digital Platform – A custom inventory and pricing system helps franchisees efficiently manage estate sales, track inventory, and maximize revenue.
  • Growing Demand from Baby Boomers – With an increasing number of seniors downsizing, the need for professional estate liquidation services continues to rise.
  • Comprehensive Training & Support – Franchisees receive 12 days of virtual training, field training, marketing assistance, and ongoing business coaching to ensure success.

Ideal Owner

Allows Part-Time Owners?
Yes
Ideal Candidate Summary

The ideal Blue Moon Estate Sales franchise owner is organized, business-savvy, and skilled in networking and customer service. No prior estate sale experience is required, but successful franchisees should have strong leadership, event management, and marketing skills to build relationships and grow their business. This opportunity is well-suited for entrepreneurs looking for a home-based, scalable business with flexible hours. Owners should be comfortable managing teams, coordinating events, and working directly with clients during major life transitions.

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