Alloy personal training
Overview
Alloy Personal Training is a premier fitness franchise specializing in small-group personal training for the underserved 45-65 age demographic. Founded in 1992 and franchising since 2019, Alloy has grown into a global brand with over 300 franchise units awarded. Founder Rick Mayo has licensed his proven training methods to major fitness brands such as Anytime Fitness and Gold’s Gym, establishing Alloy as a leader in results-driven personal training.
Franchisees benefit from a structured business model focused on high-revenue, small-group training (1 coach per 4-6 clients), maximizing profitability while maintaining personalized attention. With a streamlined operational structure requiring only 3-4 employees, Alloy provides a low-labor, high-margin opportunity. The brand’s pre-sales program ensures strong membership enrollment before opening, and franchisees receive extensive support, including training, real estate selection, marketing, and ongoing operational guidance.
Alloy Personal Training is an ideal franchise for entrepreneurs seeking a scalable, profitable fitness business with a semi-absentee ownership option. Owners can oversee operations through KPIs and a general manager or take an active role in client engagement and business growth. With premium pricing, high retention rates, and a model designed for efficiency, Alloy presents a compelling opportunity in the rapidly growing personal fitness industry.
Quick Facts
Financial Requirements
Disclosed Financials
At this time, this franchise does not have any financial performance information that can be publicly disclosed. However, we understand the importance of financial insights when evaluating a franchise opportunity. Please reach out to us, and we’ll be happy to provide additional details to help you make an informed decision.
Training & Support
Franchisees of Alloy Personal Training receive comprehensive support to ensure a smooth launch and long-term success. The franchise provides a structured onboarding process that includes extensive training in business operations, customer service, sales, and marketing. Owners also benefit from a proven pre-sales playbook, allowing them to build a strong membership base before opening. Site selection and construction management are handled by the franchise’s expert team, ensuring optimal location choice and efficient build-out.
Ongoing support includes regular coaching calls, a dedicated franchise support team, and access to an extensive online training library. Alloy also partners with a third-party marketing agency to drive brand awareness and customer acquisition. Franchisees operate with a streamlined business model that requires minimal staff, and operational efficiencies are reinforced through KPI-driven management strategies. With decades of industry experience, Alloy provides franchisees with the tools, resources, and guidance needed to maximize profitability and sustain long-term growth.
Differentiators
- Targeted Demographic – Focuses on the 45-65 age group, which holds 70% of the nation’s disposable income, leading to higher retention and spending.
- High Revenue Per Client – Premium pricing model generates more revenue per member, requiring fewer clients for profitability.
- Low-Labor, High-Efficiency Model – Operates with just 3-4 employees, reducing overhead while maintaining high-quality service.
- Proven Pre-Sales System – Requires only 75 members to open, with a break-even point in the 60s and a capacity of 130 members.
- Strong Franchisee Support – Offers site selection, construction management, marketing, and ongoing operational guidance for success.
Ideal Owner
The ideal Alloy Personal Training franchise owner is a strong leader with excellent communication skills and the ability to manage and motivate a team. While fitness industry experience is not required, a passion for health and wellness is beneficial. Successful franchisees are business-minded individuals who can follow a proven system, drive company culture, and focus on customer retention. Whether operating hands-on or in a semi-absentee role, owners should be community-focused and committed to delivering a high-quality fitness experience.
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