1 Plus 1 Cares

Industry
Senior Care
Number of Open Locations
1
Start-Up Costs
$77,850 – $127,650
Part-Time Ownership?
Yes
Item 19 Available?
Yes

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Overview

1+1 Cares is a referral agency specializing in matching families with compassionate, non-medical in-home caregivers for seniors and individuals with disabilities. Founded in 2007 by Matt Mukoyama and Ray Liu, the brand was created out of personal family experiences and a desire to improve senior care access. Rather than operating as a traditional home care provider, 1+1 Cares acts as a matchmaking platform that connects families with pre-vetted caregivers, combining affordability, personalized service, and a commitment to quality care.

As a franchise owner, the primary role is to generate leads, build referral relationships, and finalize client agreements for caregiver services. Owners earn income from a portion of client billings, while the franchisor handles back-end operations, such as caregiver matching, billing, client communications, and compliance. This allows franchisees to concentrate on growing their business through sales and community engagement. Franchisees receive access to a proprietary technology platform and a full suite of operational support to ensure an efficient and seamless experience.

The 1+1 Cares franchise is ideal for individuals with a background in healthcare or senior services, as well as those with strong sales and relationship-building skills. Successful franchisees are often community-oriented, passionate about serving others, and comfortable networking with medical professionals and referral sources. Day-to-day, they focus on connecting families in need with caregiver solutions, maintaining client relationships, and driving local marketing efforts.

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Quick Facts

Franchising Since
2025
Number of Open Locations
1
HQ Location
San Jose, CA
Home Based
Yes
Financing Available
Yes

Financial Requirements

Liquidity Requirement
$100,000
Net Worth Requirement
$500,000
Franchise Fee
$40,000
Veteran Discount Available?
No
Start-Up Costs
$77,850 – $127,650

Disclosed Financials

Does this franchise disclose financial performance?
Yes
Financial Summary

At this time, this franchise does not have any financial performance information that can be publicly disclosed. However, we understand the importance of financial insights when evaluating a franchise opportunity. Please reach out to us, and we’ll be happy to provide additional details to help you make an informed decision.

Training & Support

Initial Training Provided
Yes
Ongoing Support
Yes
Additional Details

Franchisees of 1+1 Cares begin their journey with comprehensive initial training, which includes assistance with setting up a home office, launching marketing campaigns, and building a local referral network. Training is designed to equip new owners with the tools to confidently present the 1+1 Cares services in their protected territory.

Ongoing support includes access to a dedicated franchise support team, operational assistance, and regular check-ins. Franchisees benefit from marketing resources, a detailed operations manual, and a centralized system that handles client billing, caregiver registration, and compliance. This infrastructure allows owners to focus on community engagement and sales, while backend services are managed by the franchisor.

Differentiators

Referral-Based Model - Unlike traditional care agencies, franchisees focus solely on matchmaking and sales, with no need to hire or manage caregivers directly.

Low Overhead Operations - Operate from a home office with minimal staffing and administrative responsibilities, significantly reducing startup and operating costs.

Franchisor-Managed Fulfillment - All back-end services such as billing, caregiver matching, and compliance are handled by the franchisor, enabling owners to concentrate on growth.

Flexible Pricing and Competitive Rates - Franchisees can set their own client rates, typically 25% lower than traditional agencies, offering both flexibility and market appeal.

Proprietary Technology Platform - The Carefore system streamlines operations with real-time caregiver matching, data access, and client management tools.

Ideal Owner

Allows Part-Time Owners?
Yes
Ideal Candidate Summary

This franchise is well-suited for individuals with experience in senior care, healthcare services, or sales-related roles, particularly those who have served as account executives or client managers. Ideal candidates should be highly motivated, outgoing, and passionate about making a difference in their community. Day-to-day responsibilities include networking with healthcare professionals, responding to client inquiries, securing service contracts, and maintaining referral relationships.

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