Year-over-year (YoY) is a metric used to compare a franchise’s performance over a specific time frame, typically one year, against the same period in the previous year. Franchisees and franchisors use YoY comparisons to assess business growth, identify trends, and track the effectiveness of marketing strategies and operational improvements. Positive YoY growth indicates that the franchise is performing well and is on a solid trajectory, while negative growth signals potential issues that may need to be addressed.
Year-over-Year (YoY)
This term
Year-over-year (YoY) compares a franchise’s performance from one year to the same period in the previous year.
Joe Bailey
Lead Franchise Advisor & Owner
At Franchise Reports, the goal is simple: help you find better franchises.
